Does it replace my CRM?

No, and it doesn't touch it. Your database stays in Follow Up Boss, Lofty, BoldTrail, or whatever you run. Whitmore answers, qualifies, and books in front of it, and hands you a clean summary of every lead for your records.

How fast does it answer a new lead?

Seconds. The lead is qualified and booked before a slower response has even been drafted, and speed is most of the game with portal leads.

What about Fair Housing?

The receptionist works inside Fair Housing language guardrails on every response. It qualifies on budget, timeline, and area, not on anything it shouldn't.

Can it really nurture old leads?

Yes. It re-engages months-old contacts and dormant saved searches with relevant updates, the drip you'd run if you had the time, and hands you the ones that respond.

Which channels does it cover?

Phone, website chat, and Instagram and Facebook DMs, in English and Spanish. The 9 PM 'is this still available?' gets an answer wherever it lands.

Plans start at $49 a month for the whole team, a fraction of a part-time ISA retainer. 7-day free trial, no card required.

← IndustriesField Catalog · Plate XXXVI · PropertyUpdated 13 July 2026

The 5:40 PM lead, booked by 5:41.

An AI receptionist and inside sales team for your real estate business. Iris answers every lead in seconds and books the showing, Dorian warms the database for months, and Eleanor keeps the deadlines from slipping.

Hire the team Ask a question

Fig. 1 · The 5:40 PM lead, booked by 5:41.

Answers: In seconds
Qualifies: Budget, timeline, area
Books: Into your calendar
Nurture: Months, not days

The short answer · “ai receptionist for real estate agents”

What does an AI receptionist for real estate agents do?

An AI receptionist for real estate agents answers every inbound lead in seconds, qualifies it on budget, timeline, and area, and books the showing while the buyer is still looking at the listing. Portal leads go cold in minutes: the inquiry you return after your 6 PM showing already talked to another agent. Iris answers at 5:40 for you, whether it came by phone, website chat, or DM.

Behind the speed is the persistence you never have time for. Dorian works the cold half of your database, the saved searches that went quiet, the six-month-old buyer leads, with relevant, personal touches for months, and hands you the ones that warm up. Eleanor tracks inspections, deadlines, and the notes that keep a transaction moving, and Whitmore briefs you each morning on what's hot.

Read on ↓

It works alongside the CRM you already live in, whether that's Follow Up Boss, Lofty, or BoldTrail (the platform formerly known as kvCORE). Your database stays where it is; Whitmore answers, qualifies, books, and nurtures in front of it, and hands you every lead's summary for your records. Setup takes minutes, and every response stays inside Fair Housing language guardrails.

Iris, Receptionist — IrisReceptionist · The front desk“Calendar holds. Three new leads booked today.”

Meet your room

Four agents who handle the front office, end to end. Qualify, book, nurture, and recap.

Iris

Receptionist

Answers every inbound in seconds, qualifies, and books showings into your calendar.

Dorian

Sales Rep

Works cold leads and saved searches until they warm up or bow out.

Eleanor

Executive Assistant

Tracks inspections, deadlines, and communications so nothing slips.

Whitmore

COO

Briefs the day ahead, today's hot leads, and what needs your attention next.

The demonstration

Speed-to-lead, illustrated.

An illustration of the after-hours portal lead: answered in seconds, qualified, and booked before dinner. On your lines, this is Iris on every channel at once.

Website chat · 5:40 PM

How does it start?

Plugged into the CRM you already live in.

01
Keep your CRM
Follow Up Boss, Lofty, BoldTrail, whatever you run stays. Whitmore works the front of it and hands you each lead's summary.
02
Set your rules
Qualifying questions, showing windows, and what counts as a hot lead.
03
Stop losing the after-hours lead
Every inbound answered in seconds, booked, and nurtured for months.

The 5:40 lead, booked by 5:41.

Speed at the front, persistence at the back, the two things agents never have time for.

The room· Brief in progress

Live

AgentShowing till 6. What came in?
Iris · Receptionist
A Zillow lead at 5:40, pre-qualified, buying in 60 days, Lincoln Park, booked a tour Saturday 11. The full summary's in your inbox for your CRM.
Dorian · Sales Rep
Two saved-search leads went quiet 90 days back. I sent both a neighborhood update, one just replied.
Eleanor · Executive Assistant
Inspection on Maple is confirmed Friday; it's on your calendar and I drafted the note to the listing agent.
AgentApprove the note.
Whitmore · COO
Sent. I'll ping you if anyone heats up.

Every lead answers the same question: who got back to me first? The rest of the pitch is commentary.
Whitmore · COO

Reference · typed and signed

To the agent between showings,

From the room. Iris answers your leads in the seconds that decide them, qualifies without ever crossing a Fair Housing line, and books the tour against your real calendar.

Dorian's talent is duller and more valuable: he keeps writing to the saved-search lead from last September until the market moves them. Speed wins the lead; patience wins the database. We do both.

Whitmore

COO · The Whitmore Agency

The honest comparison

How does it compare to hiring an ISA service?

An inside sales agent service calls your leads during business hours. Your leads arrive at 5:40 PM on a Saturday.

Capability	Whitmore	A typical ISA service
Answers in seconds, around the clock	Nights and weekends included	~Callback windows, business hours
Covers chat and DMs, not just phone	Phone, website chat, Instagram and Facebook	~Usually calls and texts only
Books showings into your calendar	Real openings, confirmation sent	~Often hands you a warm transfer
Nurtures the database for months	Saved searches and old leads, worked patiently	~Typically bounded call attempts
Leaves your CRM workflow in place	Your database stays where you keep it	~Varies by provider
What it costs	Plans from $49 a month	~Commonly per-lead or a monthly retainer

Comparison reflects typical ISA-service offerings. Specific providers vary.

Before you connect your pipeline

: No, and it doesn't touch it. Your database stays in Follow Up Boss, Lofty, BoldTrail, or whatever you run. Whitmore answers, qualifies, and books in front of it, and hands you a clean summary of every lead for your records.
: Seconds. The lead is qualified and booked before a slower response has even been drafted, and speed is most of the game with portal leads.
: The receptionist works inside Fair Housing language guardrails on every response. It qualifies on budget, timeline, and area, not on anything it shouldn't.
: Yes. It re-engages months-old contacts and dormant saved searches with relevant updates, the drip you'd run if you had the time, and hands you the ones that respond.
: Phone, website chat, and Instagram and Facebook DMs, in English and Spanish. The 9 PM 'is this still available?' gets an answer wherever it lands.
: Plans start at $49 a month for the whole team, a fraction of a part-time ISA retainer. 7-day free trial, no card required.