Whitmore.
← IndustriesField Catalog · Plate XXXIV · Home & trades

The storm-damage call, answered before the storm chasers.

An AI receptionist for your roofing company. After a storm, every homeowner in the zip code calls someone. Iris answers yours first, books the inspection, and Dorian chases every open estimate until it's signed or settled.

Fig. 1 · The storm-damage call, answered before the storm chasers.
Picks up
First ring, 24/7
Storm surge
Every call caught
Inspections
On the calendar
Estimates chased
Until answered

The short answer · “ai receptionist for roofers

What does an AI receptionist for a roofing company do?

An AI receptionist for a roofing company answers every call and message the day the phone goes crazy: the morning after hail, wind, or a fallen limb. Iris picks up on the first ring, takes the address and the damage, asks whether water is coming in right now, and books the inspection. Homeowners with a leaking ceiling call down a list; they stop at whoever answers, and out-of-town storm chasers are counting on that being them, not you.

The follow-up is the other half of roofing, and the room handles that too. Dorian works every open estimate on a cadence until it's a yes or a no, which matters in a trade where the homeowner is juggling an insurance adjuster and three bids. Eleanor confirms tomorrow's inspections and keeps the calendar straight, and Whitmore hands you one recap at the end of the day.

Read on ↓

Your production and claims work stays where it lives, whether that's AccuLynx, JobNimbus, or Roofr. Whitmore is the front of the funnel: answering, booking, and following up, on the phone, your website chat, and your Facebook and Instagram messages, where the storm leads actually come from.

Iris, Receptionist
IrisReceptionist · The front deskCalendar holds. Three new leads booked today.

Meet your crew

Four specialists who catch the surge and work the long insurance wait.

Iris, Receptionist
Iris
Receptionist

Answers every call and message the morning after the storm, sorts the leaks, books the inspections.

Diego, Estimator
Diego
Estimator

Drafts repair and replacement estimates from your rates, squares and materials itemized.

Dorian, Sales Rep
Dorian
Sales Rep

Follows every open estimate through the adjuster wait until it's signed or settled.

Eleanor, Executive Assistant
Eleanor
Executive Assistant

Confirms inspections, reschedules around weather, keeps the calendar straight.

The demonstration

The 7 AM Facebook message after the hail.

An illustration of the morning after a storm: the message answered in seconds, the urgency sorted, the inspection booked. On your page, this is happening on every channel at once.

Facebook message · 7:04 AM

How does it start?

Set up before the next storm, not after.

  1. 01

    Point your channels at her

    Your number, your website chat, your Facebook and Instagram pages. One front desk for all of it.

  2. 02

    Teach it your book

    Your service area, what's urgent, whether inspections are free, and how you talk about insurance claims.

  3. 03

    Let the weather come

    The surge gets answered, the leaks get sorted first, the inspections get booked, and the estimates get chased for months.

The morning after the storm

The surge caught, in order.

Every homeowner in the zip code is calling someone today. The room makes sure the ones who called you stay yours.

WhitmoreThe room· Brief in progress
  1. OwnerHail overnight. How bad is the phone?
  2. Iris
    Iris · Receptionist

    Nineteen contacts since 6 AM, calls and Facebook messages. Two active leaks, both booked this morning with tarps flagged. Nine inspections booked across three days. The rest were questions; I answered them.

  3. Eleanor
    Eleanor · Executive Assistant

    I moved Thursday's gutter estimate to Friday to clear the inspection run. They didn't mind.

  4. Dorian
    Dorian · Sales Rep

    Also: the Whitfield replacement from May finally got their adjuster's number. I nudged; they want to sign this week.

  5. OwnerThat one's been three months.
  6. Whitmore
    Whitmore · COO

    Persistence is cheaper than a new lead. Recap's in your inbox.

Reply to the room…Brief #042 · Live

After a storm, the roofs are all damaged the same. The difference is who answered at seven in the morning.

Whitmore · COO
Reference · typed and signed

To the roofer watching the radar,

A note from the room. The morning after weather, your phone and your inbox go from quiet to buried in an hour. Iris catches all of it, phone, website, Facebook, Instagram, sorts the active leaks to the front, and books the inspections in order.

Then Dorian does the part storm season never leaves time for: following every estimate through the insurance wait until it lands. The chasers work your zip code for a week. We work your book all year.

Whitmore
COO · The Whitmore Agency

The honest comparison

How does it compare to an answering service?

An answering service takes messages in a storm surge. The homeowner with a wet ceiling booked with whoever offered a time.

CapabilityWhitmoreA traditional answering service
Catches the post-storm surge
Every call and DM at once, no queue
~Hold times spike when you need it most
Covers Facebook and Instagram messages
Where storm leads actually arrive
×Phone only
Books the inspection
Real openings, held on the spot
×Takes a message for you to return
Sorts active leaks to the front
Your triage rules
~Escalates from a script
Chases estimates through the insurance wait
On a cadence, until answered
×
What it costs
Plans from $49 a month
~Per-call billing gets expensive in a surge

Comparison reflects typical answering-service offerings. Specific providers vary.

Before the next storm

Yes. Iris answers every call and message at once; there's no queue and no operator to overwhelm. Active leaks go to the front, inspections get booked in order, and you get a clean board instead of a full voicemail box.

It stays in its lane: it books the inspection, notes that claim photos are included if that's your process, and keeps the homeowner informed while they wait on the adjuster. It never gives insurance advice or promises what a claim will pay.

Yes. Facebook and Instagram messages, website chat, and the phone all route to the same receptionist, so the 7 AM storm lead in your DMs gets answered as fast as a call.

No. Production, claims tracking, and job files stay in the software you run today. Whitmore works the front: answering, booking, and following up, then hands you the summary.

Dorian follows them on a cadence, in your voice, through the adjuster wait, until the homeowner signs or says no. In roofing, that follow-up window is weeks or months; that's exactly the work that slips when you're on a roof.

Plans start at $49 a month for the whole team, no per-call billing, which matters most during a surge. 7-day free trial, no card required.

Be the roofer who answered.

Point your number and your pages at Iris today. The next time weather rolls through, every homeowner who reaches out gets an answer and an inspection time, from you, not the truck that followed the storm in.

7-day free trial · No card required · Keep your number