The switchboard with judgment.
AI call routing for your business. Iris answers every call first, handles what she can, and transfers what she can't, warm, with context, by rules you set. Emergencies reach you live. Everything else stops interrupting you.
- Every call
- Answered first
- Transfers
- Warm, with context
- Rules
- Yours, in plain language
- Phone-tree menus
- None
The short answer · “route business calls to the right person automatically”
What is AI call routing?
AI call routing means every call is answered by a receptionist who decides, the way a person would, what should happen next: answer it herself, book it, take a message, or put it through to a human. No “press 2 for service.” The caller just talks, and Iris does the sorting.
You set the rules in plain language. Emergencies go straight to your cell. Existing customers with an active job reach the crew lead. New inquiries get qualified and booked. Suppliers get a message taken. When a call does need transferring, Iris does it warm: she tells the caller who they're being connected to, and tells you who's calling and why before you pick up, so nobody starts the conversation from zero.
Read on ↓Fold it back ↑
When you're unreachable, she says so honestly, offers to book a time or take a detailed message, and flags it in your recap. The result is a phone that only rings for what actually needs you.
The demonstration
Watch a call get routed with context.
An active leak, a rule that says leaks reach the owner, and a transfer that arrives pre-briefed. Shown as an illustration of a typical call.
- Received
- 2:41 PM
- Matched rule
- Emergency · active water
- Routed to
- Owner's cell
- Handled by
- Iris
Caller · Hi, we're an existing customer. There's water coming through the kitchen ceiling right now.
Iris · That's urgent, so I'm connecting you straight to the owner. May I have your name and the property address while I put you through?
Caller · Sarah Kim, 42 Alder Court. We had you out in March.
Iris · Thank you, Sarah. Connecting you now, and I've passed your details along so you won't need to repeat them.
Iris · (to the owner) Sarah Kim at 42 Alder Court, existing customer from the March job, active leak through the kitchen ceiling. She's on the line.
Illustration of a typical call · not a recording
How does AI call routing work?
You describe the rules once, the way you'd brief a new hire.
- 01
Write the rules in plain language
Who reaches you live, who reaches the crew, what counts as an emergency, and what gets handled without a transfer. Change them any time.
- 02
Iris answers and sorts
She resolves the calls she can, books the ones that want a time, and matches the rest against your rules, in English or Spanish.
- 03
Transfers arrive pre-briefed
When a call comes through, you hear who it is and what they need before you say hello. Missed transfers become messages and recap items, never dead ends.
Four calls, one interruption.
Only the leak reached the owner's pocket. That was the point.
The room· Brief in progress
Iris · ReceptionistAfternoon summary: four calls. Sarah Kim's leak came straight through to you per the emergency rule. A supplier confirming Thursday's delivery, message taken. A new inquiry, qualified and booked for Friday. One asked for directions.
- OwnerThe transfer was smooth. She didn't have to repeat anything.
- Iris · Receptionist
That's the warm handoff: I brief you while she holds. If you hadn't picked up, I'd have dispatched per your backup rule and kept her informed rather than parking her in a queue.
- Whitmore · COO
One interruption out of four calls. Last month, all four would have been yours.
A phone tree makes the caller do the routing. That was always the wrong person for the job.
To the owner who answers everything,
Right now, you are the switchboard. Every supplier, every wrong number, every “quick question” rings the same pocket as the emergency that genuinely can't wait. So either everything interrupts you, or you start letting calls ring out and hope.
Iris takes the switchboard seat. She answers everything, resolves most of it, and passes through exactly what your rules say should reach you, with the caller's name and story already in your ear. The interruptions stop. The emergencies don't.
The honest comparison
How does it compare to a phone-tree menu?
The phone tree was built to deflect calls. Iris was built to finish them.
| Capability | Whitmore | A phone-tree menu (IVR) |
|---|---|---|
| Caller talks to someone immediately | A conversation, not a menu | ×Press 1, press 2, hold |
| Most calls resolved without a transfer | Questions answered, bookings made | ×Routing is all it does |
| Warm transfer with context | You're briefed before you say hello | ×Cold ring, caller repeats everything |
| Rules in plain language | “Leaks reach me, suppliers leave a message” | ~Extension maps and config menus |
| Handles the caller when you're unreachable | Books, messages, or schedules a callback | ~Voicemail at the end of the maze |
| English and Spanish | Same routing, either language | ~A second menu, if any |
Comparison reflects typical small-business IVR systems. Specific products vary.
Questions owners actually ask
- Iris · Receptionist
You tell me in plain language: emergencies to your cell, existing jobs to the crew lead, suppliers to a message. No extension maps, no config menus, and you can change the rules whenever the business changes.
- Iris · Receptionist
Two things: the caller is told who they're being connected to, and you're briefed, name, reason, context, before you say hello. Nobody repeats their story twice.
- Iris · Receptionist
I go back to the caller honestly, offer to book a time, take a detailed message, or try your backup contact, whichever your rules prefer. The call always ends somewhere useful, never in a dead queue.
- Whitmore · COO
Yes. Rules can point at people, times, and topics: billing questions to your office manager, weekend emergencies to whoever's on call. The routing follows the schedule you set.
- Whitmore · COO
No. Anyone who asks for a human gets one, per your rules. Iris handles the routine so the humans are actually free when it matters.
- Whitmore · COO
It's part of the receptionist, not a phone-system add-on. Plans start at $49 a month, with a 7-day free trial and no card required.
Elsewhere in the catalog
Real calls, answered. Warm, gracious, never rushed.
Closed for the day. Still answering.
Confirmations and follow-ups placed for you, honestly introduced.
Also on file: Meet Iris, your receptionistFor property managementFor law firms
Fitted to your trade
This page in your industry’s terms: the same team, set up around the way your business actually runs.
Retire the phone tree.
Describe your routing rules once and every caller gets a person-quality answer, while your phone learns to ring only for what needs you.