Custom agents
Agents built to order.
Big companies get software built for exactly how they work. Now you do too. Tell us the job your business needs done, and we build an agent that does it, plug it into your tools, and run it as part of your team.
The short answer · “custom ai agents for small business”
What is a custom AI agent?
A custom AI agent is an agent built for a job specific to your business, rather than a feature everyone gets. Off-the-shelf software makes you adapt to it; a custom agent is built around how you already work, connected to the tools you already use, and then run for you. You describe the job in plain language; we do the building.
At Whitmore, custom agents join the same team as everyone else. They show up in your one chat alongside Iris, Eleanor, and the rest, they use the same approval guards, and Whitmore, the COO, coordinates their work like any other specialist's. If the job needs a tool we don't connect to yet, we build the connector too.
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Diego is the working example: a contractor estimator we built as a specialist, who turns scope into a defensible, line-itemized estimate from a contractor's real rates. The same approach applies to whatever your version of that job is. Custom agents are included on plans from $99 a month.
Live on the roster
The working example: Diego.
Diego is what a custom agent looks like when it's live. A contractor describes the job the way they'd brief a foreman; Diego prices it from their saved rates, flags the open questions, and logs every revision.
“I've quoted a hundred of these. Here's the real cost.”
The commission book.
Concepts on the drawing board, drafted from what the platform already does. Each becomes a page when it's approved and real, not before.
- Med spas
The consult desk
Answers treatment questions from your own service list and books the consultation.
In drafting - Property management
The triage line
Sorts the burst pipe from the dripping faucet and dispatches the right vendor.
In drafting - Restaurants
The reservation book
Books tables, runs the waitlist, and answers the phone through a dinner rush.
In drafting - Auto shops
The damage estimator
Turns texted photos of the damage into a first estimate range and a booked inspection.
In drafting - Multi-location businesses
The district ledger
One weekly report across every location, with the slipping one flagged first.
In drafting - Your business
The one you need
The commission book is open. Describe the job and we’ll sketch the agent.
How does a custom agent get built?
Three steps. One of them is yours.
- 01
Describe the job
Plain language, in your chat or on a call. What comes in, what should go out, which tools it touches, and where you want a human sign-off.
- 02
We build and connect it
We build the agent, wire it to the tools you already use, and add connectors where none exist. You review it working on real examples before it goes live.
- 03
It joins the team
The agent works in the same chat as everyone else, under the same approval guards, with Whitmore coordinating. You refine it by telling it what to do differently, not by filing tickets.
The honest comparison
How does a custom agent compare to custom software?
The old way to get software built around your business was hiring developers. Here is the honest difference.
| Capability | Whitmore | A custom software build |
|---|---|---|
| Built around how you work | That's the entire point of the commission | Also the point, when the build goes well |
| Time to working | Days to first working version, refined live | ~Typically weeks to months before first use |
| Who runs and maintains it | We do. It's managed, monitored, and improved for you | ×Maintenance is yours, or a retainer with the developer |
| Connects to your existing tools | Built-in connectors, plus custom ones where needed | ~Possible, but each integration is billed work |
| Changes after launch | Tell the team what to change; it changes | ~A new scope, a new invoice, a new timeline |
| What it costs | Included on plans from $99 a month | ~Custom development is typically quoted in the thousands |
Custom-development traits described generically; every shop and scope differs. Updated 13 July 2026.
Questions owners actually ask
- Whitmore · COO
Anything that runs on conversation, your connected tools, and judgment you can describe: answering and triaging a specific kind of inquiry, building a document your business produces over and over, watching a source and reporting on it, or moving information between tools that don't talk to each other. If the job needs hands in the physical world, that part stays yours.
- Whitmore · COO
Custom agents are included on the Growth plan and up, from $99 a month, published on our pricing page. There's no separate development invoice for a standard commission; genuinely unusual builds are a conversation first.
No. You describe the job the way you'd describe it to a new hire: what comes in, what should go out, what good looks like. The building, connecting, and running is ours.
Gmail, Google Calendar, and the rest of the built-in connectors work out of the box, and the team already operates your CRM, tasks, and social from the chat. If your business runs on something we don't connect to yet, a custom connector is part of the commission.
The same approval guards as the rest of the team. Anything you mark as needing sign-off, an email leaving, a document going to a customer, waits for your approval in the chat. You loosen the guards when trust is earned, not before.
Mostly in whose evening it takes. Builder platforms hand you the parts; you do the wiring, the testing, and the babysitting. A Whitmore commission is done for you and run for you, and the agent works inside a team with a COO, not as one more tool you manage.
Diego, the contractor estimator. A contractor describes the job in plain English; Diego prices it from their saved labor rates and overhead, breaks it out line by line, flags the open questions, and logs every revision. His page shows the whole exchange.
Tell us the job.
Describe the work your business needs done and we'll tell you, plainly, whether an agent can do it and what it would look like. If the answer is no, we'll say that too.