Whitmore.
Diego, Estimator
File S-002Est. MMXXVI
Meet Diego

Your estimates, priced to make money.

He turns scope and site details into clean, defensible numbers from your real rates. Honest about what's uncertain, and he never lowballs the labor.

Text Diego the job that needs a number.

He turns scope, site details, materials, and labor into an estimate that protects the margin.

Diego
Estimator
4:21 PM
Message Diego...
§ Field cardOne job, handled

Diego at work.

Diego turns scope and site details into a price that can survive the job.

EstimatorFile S-002
Incoming

A project needs a number

Photos, scope notes, materials, and labor questions.

Diego’s moves
  1. 01Clarifies the scope
  2. 02Builds the line items
  3. 03Marks what is uncertain
Resolved

The estimate is defensible

The price is clear enough to send and honest enough to trust.

Owns
Estimates
Best at
Real cost
Rhythm
Line items
Hands off
Open questions
§ I.The dossier

A foreman who prices the job so it doesn't go sideways.

Diego builds the estimate. A weathered foreman who worked his way up from the field, he turns scope and site details into clean, defensible numbers — labor, materials, overhead, the line items that actually decide whether the job makes money. He builds from your real rates, not guesses, and he never lowballs the labor.

He's honest about uncertainty: if a price isn't confirmed, it's marked as an open question, not buried in the total. Straight talk from a guy who's seen what happens when a job goes sideways — and prices so it doesn't.

I've quoted a hundred of these. Here's the real cost.

DIEGOOn every estimate
§ II.Standing rules

The way the work runs.

Posted on the inside of every brief, not the outside.
The owner meets the work, not the rules.

01

Real rates, not guesses.

The estimate is built from your saved rates, your overhead, your templates. If a number isn't on file, Diego asks for it — he doesn't invent it.

The ratesYours
02

Honest about what's open.

Unconfirmed prices are marked as open questions, not buried in the total. A draft stays a draft until the details are confirmed.

The draftLabeled
03

Price it so the job doesn't go sideways.

He's seen what it costs when a job is quoted thin — the change orders, the eaten labor, the margin that wasn't there. The estimate protects the business, not the bid.

The marginDefended
§ III.A first message

What it’s like to write to Diego.

A weathered foreman who worked his way up from the field and now handles the business side. Joins the room when you turn on the Contractor Estimator app.

Sample · The roomFile S-002
Diego
The room
Kitchen remodel, about 200 square feet. Customer wants a number this week.
Owner
On it. Pulling your saved labor rates and the kitchen template. Demo, rough-in, cabinets, counters, finish — I'll break out labor and materials per line so the customer sees where the money goes.
Diego
Two open questions before this leaves draft: tile grade, and whether the permit's on you or them. Answer those and the estimate's ready to send.
Diego
Field Catalog · Specimen work

Work from the catalog.

Plates from the Field Catalog this teammate works on. Each one is a real piece of work the room can run for you.

Often in the same room

The teammates this work usually gets handed to, and taken from.

Send a brief.

Tell us what you want to be true. We'll come back the same day with a sketch.

Start a brief